Constituting a first approach to the world of work, they are 3-6 month projects aimed at solving a practical marketing problem posed by partner companies of the Master's in Omnichannel Marketing Sales & Digital Management.
Companies | Topic |
ACCENTURE | DIGITAL MARKETING: HOW TO BUILD EFFECTIVE DIGITAL COMMUNICATION E-MAIL MARKETING AND ITS INFLUENCE ON THE CUSTOMER JOURNEY CRM IN THE WEB 3.0 ERA: MARKETING AUTOMATION IN ACCENTURE THE EVOLUTION OF DIGITAL MARKETING: SCENARIOS AND STRATEGIES ACCORDING TO THE ACCENTURE MODEL |
ALIFOOD | INTERNATIONAL MARKETING OF THE MADE IN ITALY |
ALTRAN ITALY | THE GREEN ECONOMY IN THE AUTOMOTIVE SECTOR: THE CASE OF THE ELECTRIC FIAT 500 |
ARMANDO TESTA | WEB ANALYTICS |
AZIMUTH BLESSED | THE NAUTICAL SECTOR, THE SEARCH FOR A DEALER AND THE DANISH MARKET |
BASICNET | STRATEGY WEB INTEGRATED COMPANY BASICNET S.P.A.: BETWEEN INNOVATION AND PIEDMONTESE TRADITION, A COMPANY TO BE DISCOVERED |
BIRAGHI | INNOVATION AND BUSINESS STRATEGIES |
BIT SOFTWARE SOLUTION | THE APPROACH OF ARTIFICIAL INTELLIGENCE TO MARKETING. THE CASE OF BIT SOFTWARE SOLUTIONS |
BORGO ITALIA | KOREAN MARKET ANALYSIS - EXPORT OPPORTUNITIES IN AUSTRALIA - CANADIAN CONSUMER ANALYSIS |
BOSH | TRANSFORMATIONS AND CHALLENGES IN THE MOBILITY SECTOR: NEW BUSINESS OPPORTUNITIES FOR BOSCH AND THE ELECTRICAL DRIVES DIVISION |
BRAIN | MARKETING AUTOMATION: THE BRAINLEAD PLATFORM SUPPORTING E-COMMERCE |
CAFFAREL | REALIZATION OF THE MARKETING PLAN |
CALZEDONIA | RETAIL: FROM GLOBALISATION TO DISTRIBUTION CHANNELS IN THE DIGITAL AGE |
CARREFOUR | THE EVOLUTION OF MODERN MARKETING AND THE ROLE IN LARGE-SCALE DISTRIBUTION. |
RADICCI HOUSE | STRATEGIC MARKETING OPERATIONS-EXPORT MANAGEMENT |
SAVINGS BANK OF ASTI | CUSTOMER SATISFACTION SURVEY |
CONBIPEL | RETAIL MARKETING STRATEGIES |
COSTA CROCIERE SPA | THE CRUISE INDUSTRY REVENUE MANAGEMENT: THE CASE OF COSTA CROCIERE SPA |
CUKI | SUCCESSFUL REPOSITIONING OF A BRAND |
DIAGEO | TRADE MARKETING-PRODUCT PORTFOLIO ANALYSIS |
DIESEL SPA | BRANDING MANAGEMENT AND STORYTELLING AS A MARKETING STRATEGY: THE CASE OF DIESEL SPA |
DIMAR | STRATEGIC MANAGEMENT OF THE POINT OF SALE |
DM COMMERCE | THE INBOUND MARKETING METHODOLOGY: DELIVERING VALUE AT EVERY STEP OF THE CUSTOMER JORNEY ZERO ASSESSMENT, THE IMPORTANCE OF DATA TO SUPPORT MARKETING |
DM GROUP | DIGITAL MARKETING |
EATALY | EATALY IN ITALY AND WORLDWIDE |
EQUILIBRA | NEW PRODUCT IN PHARMACY: SYRIO - Q.A. & REGULATORY ANALYSIS, THE STUDY OF A SUCCESSFUL LINE |
FCA BANK | FCA BANK: THE CHALLENGES ASSOCIATED WITH OPERATING AN EVOLVING BUSINESS ANALYSIS OF CREDIT CARD LAUNCH AND MARKETING STRATEGIES: AN EXPERIENCE AT FCA BANK PROJECT MANAGEMENT EL A DIGITAL REVOLUTION: THE FCA BANK CASE |
FCA | E-COMMERCE IN THE AUTOMOTIVE SECTOR - THE FCA OUTLET MIRAFIORI CASE |
FERRERO | SALES & OPERATION PLANNING – MARKETING & IT |
LOTUS FLOWER | FOOD MARKET ANALYSIS GLUTEN-FREE |
FOGLIZZO LEATHER GOODS | CHINESE MARKET ANALYSIS (HONG KONG) – US MARKET ANALYSIS |
GEOX | VISUAL MERCHANDISING |
ROUNDABOUT DISTRIBUTION | RETAIL DYNAMICS IN THE TOY MARKET |
GO ON GROUP (MONACO) | PROCESS SME INTERNATIONALIZATION |
CALZEDONIA GROUP | VISUAL MERCHANDISING |
IKEA | CONCEPT STORE DESIGN |
ITALIA INDEPENDENT | DISTRIBUTIVE STRATEGIES & RETAIL CONCEPT |
JAGUAR LAND ROVER | JAGUAR LAND ROVER - FINANCIAL SERVICES AND THE LAUNCH OF NEW FINANCIAL PRODUCTS |
L'OREAL | L'OREAL BRANDSTORM: LANCOME - REDKEN - VICHY - DIESEL - L'OREAL PROFESSIONNEL -L'OREAL PARIS - THE BODY SHOP - TRAVEL RETAIL - KIEHL'S - LA ROCHE POSAY |
LIDL | RETAIL MARKETING STRATEGIES |
MARTINI | CONSUMER BEHAVIOUR |
MARTINI&ROSSI | RETAIL4.0: THE LAST FRONTIER OF DISTRIBUTION IN THE DIGITAL EVOLUTION. THE MARTIN&RED CASE |
MIRAFIORI OUTLET | A NEW BUSINESS MODEL DIGITAL MARKETING & E-COMMERCE IN AUTOMOTIVE: MIRAFIORI OUTLET |
MONNALISA | RETAIL MARKET ANALYSIS CHILE AND PERU - UK E-COMMERCE MARKET ANALYSIS - CONSUMER ANALYSIS RUS MONNALISA AND THE CREATION OF VALUE OVER TIME: A MADE IN ITALY SUCCESS STORY |
MOTION GLOBAL | FROM E-COMMERCE TO SOCIAL COMMERCE: SOCIAL MEDIA AS A SALES TOOL |
LOSER | THE PHENOMENON OF CORENA COSMETICS IN ITALY: THE SKIN IV AND PERDERMA BRANDS |
PROCTER&GAMBLE | AWARD 2015: GILLETTE |
PROMOD | VISUAL MERCHANDISING |
RANDSTAD | THE VALUE OF INTANGIBLES IN COMPANIES SMARTWORKING: WELFARE OPPORTUNITIES SOCIAL RECRUITING AND ITS USE WITHIN APL RANDSTAD |
REAL MUTUAL | THE SECOND WELFARE |
SELF | SHOPPER MARKETING |
STARCOM | MEDIA AGENCY AND WORKFLOW: FROM PLANNING TO THE GO LIVE OF A CAMPAIGN THE EVOLUTION OF THE FIAT 500 - A STYLE ICON TOWARD THE GREEN ECONOMY |
SYNERGY TRAINING | E-MAIL MARKETING IN THE GDPR ERA |
TOYOTA | TOYOTA MOTOR EUROPE: FROM POWER LOOM TO HYBRID EMPLOYER BRANDING |
THUN | RETAIL POSITIONING |
TOURISM TURIN | TOURISM MARKETING - TOURISM IN TURIN AND PROVINCE |
TWAGO (BERLIN) | STRATEGIC COMMUNICATION 3.0 |
UPS | SUPPLY CHAIN MANAGEMENT IN FASHION AND RETAIL |
VALENTINE | THE ROLE OF CELEBRITIES IN FASHION MADE IN ITALY |