GOALS

The Master in Marketing Omnichannel Sales & Digital Management aims to:

• Train digital marketing, retail and sales specialists capable of supporting winning internationalization strategies and policies for branded and Made in Italy companies
• Provide methodologies and tools for developing new business models and distribution formats
• Develop soft skills in the areas of international digital marketing, human resource management, management accounting, market analysis surveys, supply chian management, commercial contracts
• Facilitate an initial jobplacement in industry-leading companies

IN-PERSON MODE

Lectures of the Master's program will be held in Turin at the headquarters of the Department of Management at Corso Unione Sovietica 218 bis, in full-time mode with the following schedule: Monday through Thursday from 9 a.m. to 1 p.m. and 2 p.m. to 6 p.m.; Friday from 9 a.m. to 1 p.m. The lectures will be recorded through the WEBEX program and made available on the platform. In cases of inability to physically attend the lecture, one can connect remotely. The Master's degree price above is divisible into three installments.
For more details, please consult the brochure or contacts listed.

ONLINE MODE - NEW A.Y. 2023-2024

From the 2023/2024 academic year, a new format is available dedicated to workers and all those people who cannot attend classes but still want to take the opportunity to attend the Master's program with distance learning through always-accessible multimedia content (video lectures, recordings, and tutorship).
For more details write an email to annaclaudia.pellicelli@unito.it or see the contacts listed.

FIRST PERIOD
November 24, 2023 - March 2024

Partner companies, business entities and multinational corporations, contribute to active participation in the teaching with testimonials, case studies, international contests, workshops and projects in the field.

Reducing the distance between learning and profession allows young people to develop not only professional skills but also soft skills necessary to cover managerial figures in digital communication.

In order to address the challenges and opportunities of international markets, particular attention is paid to international marketing, trade marketing, sales, finance and control, supply chain management, labelling and food recycling.

SECOND PERIOD
April 2024

University Course of Specialization in Retail Management of two weeks, in Barcelona, funded by the University of Barcelona mobility.

THIRD PERIOD STAGE
From May 2024

The collaboration with the partner companies and not, gives the students the opportunity to carry out activities of first employment in marketing, sales, supply chain management in Italy and abroad

PROFESSIONAL OUTLETS

• Brand Manager
• Digital Manager
• Product Manager
• Trade Manager
• Retail Manager
• Retail Operation Manager
• Trade Marketing Manager
• Merchandising Planner
• Buyer
• Visual Merchandising
• Key Account
• Marketing Manager
• Omnichannel Manager
• Export Manager
• Sales Manager
• Social Media Planner
• Area Manager
• Store Merchandising Manager
• Category Manager
• Supply Chain Manager
• Store Manager

RECIPIENTS

The Master's degree in Omnichannel Sales & Digital Management is for anyone with an interest in the world of retail and marketing. The candidate must meet at least one of the following requirements:

• Degrees of the old sort
• All top level degrees
• All second level degrees
• Foreign degrees recognised as eligible by the University rules for Masters
• Professionals with degree

FOR INFORMATION

Prof. Anna Claudia Pellicelli
Director of Master's degrees